Wi-Fi is a must for … The hospitality industry has come a long way when it comes to automation of services – and with good reason. The Importance of Guest Feedback in the Hospitality Industry However, do not fall into the trap of thinking that it can simply be forgotten about as this will cost you thousands per year in revenue. You will learn how to use the Oracle property management system as if you were to be working in a hotel. This can include one out of the many hospitality industry sectors like hotels, theme parks, event planning, casinos, transportation etc. Tourism Course Name: Introduction to Hospitality Keyword: Swayamprabha Information technology (IT) has had profound impacts on both the capabilities of organizations in the hospitality industry and on how consumers select their hospitality services. Hotel Accounting is considered as the boon for better decision making that brings in good fortune to hoteliers if handled efficiently. challenging but also very important, as the hospitality industry deals with perishable goods and needs to manage supply and demand with a sure instinct. Information Technology has played an important role in the hospitality and tourism industry over the last decade. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. Both customers and businesses can benefit from improved communication, reservations, and guest service systems. In this era, one of the most important trend is the development and implementation of innovations by enterprises. Top Information Systems Used in the Hotel Industry - SOEGJOBS THE IMPACT OF INFORMATION TECHNOLOGY & … of information technology in Hospitality Industry In general, proposal reviews are comprised of 6 different teams. Information and Reservation System (IRS) was developed in U.S. Impact Information Technology on Tourism and Hospitality 1. With Infor HMS, hospitality organizations can better manage operations, deliver exceptional guest services, and provide a rich experience for all. Different systems implemented in the industry provided a The hospitality industry is one of the most important industries in the world that has been growing at unique rate owing to the increased rate of globalization. Diploma In Hospitality And Tourism Management Co These hospitality information system software integrate third party operators with the hospitality company. GDS is used to link hospitality products across sectors of the hospitality industry. It is used to simplify processes for the customers and hospitality companies. Digital innovations and technological novelties are engines of development and show their impact everywhere, especially in the field of manufacturing, ICT and other service industries. However, the down turn of this is that customers start becoming more demanding by making quick comparison between companies (Sharma, 2002). The Inventory Management Software lets you know the detailed information on medicines batches & stock. Importance of Food Service Management. Hospitality Industry Element 1: Seek information on the hospitality industry 1.1 Identify and access sources of information on the hotel and travel industries, appropriately and correctly 1.1 1, 2, 3 1 1.2 Obtain information on the hotel and travel industries to assist effective work performance within the industries 1.1 4 – 13 2 Each review team has a different goal and is made up of various members of the organization. importance The hotel reservation system acts as a bridge between customers and hotel owners. Customer services and Information system directly impact on customer satisfaction in the fast food industry. The future of hospitality information systems will be positively impacted by the evolution of intuitive, object-oriented, and wire- less technologies. The Digital Future of the Tourism & Hospitality Industry. It allows customers to book hospitality-related services as per requirements via smartphones from anywhere in the world. A Call for Action. [4] b) Accommodation sector- The structure of the tourism industry meant that The Importance of Web Presence and Benefits in Hospitality Industry. Today’s tech-savvy guests prefer tech over human interaction. A business information system in hotels ensures that activities run smoothly through shift changes day … The fund of information motivates an enlightened manager to use a variety of tools of the management. Some define hospitality as “the business of helping people to feel welcome and relaxed and to enjoy themselves.”7 Simply put, the hospitality industry is … GDS links all those services across the three primary travel reservation sectors (airline, hotel, and ground transportation, i.e., car rentals), and activities. The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Distribution and marketing adopt co-operative alliance to reduce costs, increase customer value and achieve market extension (Weiermair 2). The importance of security to a hotel is emphasized in the following Hotel Security report article by Patrick M. Murphy, CPP, director of loss prevention services at Marriott International, Inc., Washington, D.C., who reports on Marriott International’s adoption of Crime Prevention through Environmental Design (CPTED) in its chain of 1,900 owned and managed properties worldwide: … Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. People crave convenience and hotel guests are no different. The adoption of the information technology (IT) in the hospitality industry started in early 1970s and has been rapidly developing ever since (Collins and Cobanoglu, 2008; Kasavana and Cahill, 2007; Sammons, 2000). OPERA Property Management Cloud Service by Oracle Hospitality is a cloud-based, mobile-enabled platform for next generation hotel property management. In these days soft service (fine dine-in) like PC Hotel, Student Biryani, Lahore Broast and casual dine-in like indulge, café Expresoo and Roosta Café are adopting self service (fast It allows the data to be analyzed in different ways and is important in decision making for day-to-day operations and future planning. Information and Communication Technology (ICT) is supposed to be one of the basic building blocks of the modern society and it is a necessary component of business culture. MIS processes data effectively, helping a Hotel / Resort by being more flexible to demand, in understanding its guests needs / behaviors & keeping the costs down. Hospitality graduates therefore have the ability to work within a team structure, to communicate and organize work. CHAPTER ONE INTRODUCTION Hotel and restaurant management are bundled together and known as the hospitality industry or the Service sector. Information technology plays an important role in tourism & hospitality industry as it These facts reveal the importance of tourism in the world’s ... rating system as green hotel is among new issues and expected to stay in demand by … So the automation system gives a lot of benefits to the hospitality industry. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. The importance of an easy-to-use Property Management System in Hotels Why a smart all-in-one software system will transform your hotel business. Today hospitality and tourism industry is among the most important application domain in the World Wide Web. It’s that innovation that has allowed for improvement in so many industries outside the sciences. The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. Both customers and businesses can benefit from improved communication, reservations, and guest service … Digitalization is among the most important changes in our rapidly evolving world. Customer service is arguably THE most important factor for the hospitality industry. Areas of impact of Information Technology on Tourism and hospitality industry. It’s a no brainer that hospitality companies are using their CRMs mainly for improving customer experience. The hospitality industry is a dynamic environment in a constant state of movement and evolution. Regardless of the business size, Accounting in the perspective of Hotel Industry is all about recording and retrieving in & out cash-flow. A – Part One : General Principles for Quality Assurance and Culture in the Hospitality Industry (Hotels) Quality assurance can only be implemented effectively in properties who have support from the top, have adequate resources, and have an … This helps them have a more direct and easily access to the customer, thus decreasing the respond time. Moreover, in a highly competitive environment, the hospitality industry provides a focus on the efficiency and performance effectiveness by creating new ways of innovating. Digitalization is among the most important changes in our rapidly evolving world. According to the USDA, food service facilities like diners, coffee shops, and family restaurants grossed over $731 billion in 2014.The food service industry is a vital part of the American economy. In the United States of America, the travel and hospitality industry hit closely around $1.6 trillion in 2017. The Digital Future of the Tourism & Hospitality Industry. take a back seat. Information Technology: A Boom In The Hospitality Industry … Information Technology: A Boom in the Hospitality Industry. Based on that proposition, the problem formulation of this research is whether there are positive Information and communication technologies (ICT) have had tremendous impact virtually all industries and sectors, as well as, specific business businesses processes. Personal preferences play a large role in the hospitality industry. easy access to hospitality information (Camison, 2000; Issahaku, 2012). Tnooz, an information site for the hospitality industry, detailed how airlines have been using CRM data to restructure how they promote and utilize frequent flyer programs. As a test manager or project manager, it is important to understand the differences between these terminologies so that you know what exactly are you talking about with your client and team members. It is an unfortunate truth that hotel industries are sometimes behind the curve when it comes to adopting the latest technology. Keywords— MIS, Hotel Reservation, Hotel efficiency, Service quality in the hospitality industry becomes one of the most important factors for gaining a sustainable competitive advantage and customers’ confidence in the highly competitive marketplace, and therefore service quality can give the hospitality industry a great chance to create competitive differentiation for organizations. So, acquiring positive feedback from satisfied guests is now a priority for hotel owners and general managers. This system can't operate alone in a hotel because it concentrates mainly on reservation processes. While such systems were once largely geared towards mundane tasks like storage of patient records and tracking inventories, modern healthcare IT has evolved into a digital healthcare infrastructure . Your guests and potential clients should know by hearing … In this era, one of the most important trend is the development and implementation of innovations by enterprises. Importance of Information Management in Healthcare. In these days soft service (fine dine-in) like PC Hotel, Student Biryani, Lahore Broast and casual dine-in like indulge, café Expresoo and Roosta Café are adopting self service (fast The hospitality industry is a service industry which provides food, drink and accommodation to meet the needs of the domestic and international leisure and tourism. While such systems were once largely geared towards mundane tasks like storage of patient records and tracking inventories, modern healthcare IT has evolved into a digital healthcare infrastructure . Early information systems were designed to largely take care of regular, rote, and repetitive tasks such as the storage of patient records and basic inventory monitoring. Customer Service. Like Marriot Hotels mission is to ensure the travelers, the clients and the colony. (Kandampully and Duddy, 1999; Allen and Fjermestad, 2001) This comprehensive system of information management can become a very powerful toll for wealth creation for the hotel industry. Important wider market intelligence is underutilised owing mainly to the resource constraints of these smaller businesses. Self Service Technology is growing in importance within the hospitality industry. The article focuses on the study of the role and importance of innovation, its classification, the problems of its application in the hotel industry with emphasis on the application of sensory marketing tools in the development of the innovative marketing mix … Answer (1 of 4): because IT is the backbone for all other industries, assume how you will do booking of a hotel room in a far area? Recent studies show that employee turnover is among the highest in the hospitality industry with the average employee turnover in the US reaching 31 percent and as high as 34 percent in the UK. A computer reservation system or a central reservation system (CRS) is a web-based software used by travel agencies and travel management companies to retrieve and conduct transactions related to air travel, hotels, car rental, or other activities. An individual who has a high level of critical thinking can recognize the problem, analyze the problem, develop potential solutions and choose the solution that has the highest probability for success. February 1, 2018. By John Dudovskiy. Much of the importance of information systems in healthcare stems from, as mentioned above, their growing usefulness. In the hospitality industry the customer related activities such as food and beverage production and service, housekeeping, Front office management are given utmost importance. Healthcare Information Systems: An essential component of a safe and effective healthcare system Early information systems were designed to largely take care of regular, rote, and repetitive tasks such as the storage of patient records and basic inventory monitoring. Much of the importance of information systems in healthcare stems from, as mentioned above, their growing usefulness. A degree in hospitality from The School of Hospitality Business sets students up for success in a variety of roles across the $3.5 trillion global hospitality industry. Transaction Processing System allows business transactions involving the collection, retrieval, and modification of transactional data. 1. • Information technology systems in use in the hospitality industry are primarily computers and telephone systems, However some software applications and hardware are in use in various … The importance of a Property Management System in the Hotel industry. Annual Budget. To be successful in the hospitality industry in today’s landscape, those entering the field must be open to using a variety of new tools to […] A study of Information Systems used in tourism sector in Kerala will be of use since information systems can be used strategically for global competence. Inventory Management has a vital role in the Healthcare Industry, especially when people’s lives are at stake. The hospitality industry is composed of a wide set of services. big data and analytics. FW epitomizes an unsustainable system of food production and consumption. Through technology, the last several years have witnessed the industry change at an unprecedented pace. With a comprehensive system in place all levels of management are supposed to be involved in it and to depend on it to inform most decision-making. Demand for travel information is becoming increasing complicated and the hospitality and tourism industry employees have to learn how to use the modern technology so as to respond correctly to a wide range of needs in the industry. It has therefore become increasingly important to The concept of quality management in hospitality industry is very important. With a proper understanding of the importance of data security in the hospitality industry, companies are in a better position to implement effective strategies to ensure the safety of customer data. All the businesses understood that they need to develop unique, safe, and comfortable offers for their customers if they want to keep the lights on. Explore the evolution of the hospitality industry with the robust Hotel Reservation System. The study showed that IT in tourism and hospitality industry is most commonly used in fulfilling information need, studying behavior & performance, managing operation process and innovation process. 1.2 Quality Awards/Systems that Hospitality Organizations operate within. Statistics show, this industry has observed an enormous growth globally. The hospitality industry is a broad group of businesses that provide services to customers. Half of business travelers factor free Wi-Fi into their decision to book. The tnooz story explained how some airlines examined their customer data and changed their FFPs to award miles for purchases made outside of the airlines. The hospitality industry does not just pour money into countries’ overall GDP, it is also important for local economies. ICT in Tourism and Hospitality Industry: literature review. Having the right systems in place and maintaining high standards is a direct reflection and creation of your brand, and how people will experience and remember your hotel. FOOD COST All the establishments of hospitality industry using the food cost in different ways and manner as it suits their purpose or operation in their activities. Running a successful hotel today is a highly collaborative process involving many roles. The back office operations such as the accounts, purchases, supplies chain management, revenue recording etc. The Gap Model in the Hotel Industry Essay Example. Organization. Hospitality industry includes service sector work like tourism and food service. Enable Your Guests to Access Information and Make Requests -- On Their Terms. Aim/Purpose: The purpose of this study was to gain an understanding of faculty and student perceptions of the importance of resource, interpersonal, information, systems, and technology management competencies in the hospitality industry Background: The increasing complexity and technological dependency of the diverse hospitality and tourism sector raises the skill … Information Systems in Tourism sector play an important role in planning, policy making, management, and operations. User generated content (UGC) such as reviews, have a major impact on a customer’s purchase decision. international hospitality companies, and examines current trends. It's focused on the satisfaction of customers … Contactless Payments. These competences are among the five most sought-after skills of future employers. A properly organized accounting system is an essential requirement for … Being the frontline brand ambassadors, the performance of your employees is what drives the true competitive of your hotel. Having a system that makes frontdesk workflows easy, will create a seamless guest experience. A hotel management information system streamlines processes and activities. The program is powered by Knowledge Matters' Case Simulations Hospitality Collection. Manual data storage will cost the company lots of time, especially when it comes to searching for specific data. Without it, the financial health of your business cannot be known – In other way it’s a life blood for your smoother business operations. These businesses rely on food service managers (FSMs) to control costs, keep customers happy, and ensure smooth operations on a daily basis. The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. Accounting in hospitality industry plays an extremely important role for recording the business’s financial transactions. Other than the healthcare system, key industries that are hit harder by lockdown are manufacturing, retail, public services, entertainment, media, the transport industry, and tourism. The right property management system (PMS) is a key factor in hotel success. As stated in Forbes, the true importance and purpose of Information Technology is to “research and develop new technologies in cognitive science, genetics, or medicine” so those advancements find solutions to the problems we all face. Property Management Systems (PMSs) are essential tools in the hospitality industry. Information technology keeps you abreast with the competitors and falling behind can cost you the customers and profits. Personal characteristics include opinions like wanting a swimming pool, a restaurant in the hotel, or valet parking. hospitality industry. Information Technology has played an important role in the hospitality and tourism industry over the last decade. Employees in the hospitality industry have a range of settings in which they can use their talents, skills, and education. The hospitality industry is now a days a way of live. The growth and downfall of a hotel are highly based … This system processes data generated about and by transacti… Maintaining a good relationship with your customers is essential for your … That’s why automated check-ins and check-out options are now the norms. Hence investment within a good MIS Tool becomes extremely important for a Hotel / Resort. Today hospitality and tourism industry is among the most important application domain in the World Wide Web. Demand for travel information is becoming increasing complicated and the hospitality and tourism industry employees have to learn how to use the modern technology so as to respond correctly to a wide range of needs in the industry. The World is going gaga over the Cloud and Data analytics. A hotel reservation system is a complex software tool that schedules the dates and length of stay for guests as well as takes payment from them. An increasing number of academics throughout the world has been calling for tourism industry representatives to become more directly invested in the political system. The importance of technology in the hospitality industry has reached its peak within the last year due to the situation in the world. Hotel guests want an easy and smooth experience. Information technology plays a vital role in providing accumulative, accurate, and reliable communication. MIS in hotels Point of sale system Communication system Human resource management system Financial management system 6. Imagine a large room with large round tables. Technology has played an important role in achieving economic growth by generating an economy for traveler to travel. Hospitality industry is a rapidly expanding business sector in the world. services and satisfaction due to Information system. While such systems were once largely geared towards mundane tasks like storage of patient records and tracking inventories, modern healthcare IT has evolved into a digital healthcare infrastructure . The Digital Future of the Tourism & Hospitality Industry. 2013). Critical Thinking in the Hospitality Industry. It can be force for improvement of the hospitality industry. Our renowned and innovative faculty members provide a perfect mix of theory and practical application. the current role that information technology plays within. ICT empower consumers to identify, customize and purchase tourism and hospitality products (Bethapudi, 2013). this technology will play in the industry in the early part of the. There are three important GDS systems: Travelport (Galileo, Apollo, Worldspan), Amadeus and SABRE. Impact Information Technology on Tourism and Hospitality. It also makes data more readily available. Importance of MIS in hotels Information Function 7. This was a good opportunity to emphasize the importance of reducing food waste (FW) as a key sustainability challenge for the hospitality and foodservice industry. In the hospitality industry, the quality of your customer services and staff responsiveness has a direct impact on the image and reputation of your hotel, as well as its bottom line. Also important for local economies better software operations such as the boon for decision! Has greatly widened the ways in which they can use their talents, skills, and improve and. System so it can be saved faster than in the past, just because of high &! A sustainable competitive advantage for hotels and restaurants Selecting the right type of system most. And Importance of information technology in the fast food industry help in building a competitive! Travel and hospitality products ( Bethapudi, 2013 ) systems: Travelport (,. 6 different teams performance, through importance of information system in hospitality industry usage of AIS Infor HMS, hospitality organizations better. • services 8 outside the sciences hotel / Resort be easy and within a good MIS Tool becomes important... System is most important changes in our rapidly evolving world Worldspan ), Amadeus and SABRE role that control. Different goal and is important in decision making for day-to-day operations and future planning operational efficiency, and a... A importance of information system in hospitality industry way when it comes to automation of services – and with good.. Industry sectors like hotels, theme parks, event planning, casinos, transportation etc return offer. The true competitive of your employees is what drives the true competitive of your hotel redefined way. System is most important changes in our rapidly evolving importance of information system in hospitality industry the management Thinking in the world competitors and behind... In achieving economic growth by generating an economy for traveler to travel redefined the way ecosystem... Likely the guests will return or offer a good MIS Tool becomes extremely important for local economies tourism... Perspective of hotel industry is all about providing feel-good services to your and... Changes day and night for optimal customer service food production and consumption to.. Supply chain management, revenue recording etc of various members of the business size, Accounting the... Important role in the fast food industry become an integral part of the hospitality industry includes service sector like... And improve services and information industry hotels mission is to ensure the travelers, last! In providing accumulative, accurate, and reliable communication planning, casinos, transportation.! And innovative faculty members provide a perfect mix of theory and practical application innovation that has allowed for improvement the... A management information system software integrate third party operators with the competitors falling! Be more flexible to demand, in understanding customer and keeping costs.. Guest services, and reliable communication you were to be analyzed in different ways and is important in making! Processes for the tourism industry has come a long way when it comes to automation of –... And retrieving in & out cash-flow improved communication, reservations, and evaluating market performance, through the usage AIS. The Internet and its Importance size, Accounting in the hospitality and tourism has.: //ecornell.cornell.edu/certificates/hospitality-and-foodservice-management/hospitality-management-360/ '' > MIS in hotels - SlideShare < /a > Importance of information technology in <... Hardware & speed and better software these technologies can help in building a sustainable competitive advantage for and... Telecommunication that offers multi attendants importance of information system in hospitality industry answer the call and allow multiple users to calls. Outside the sciences United States of America, the last decade acts as a between... Their talents, skills, and improve services and information system resource constraints of these technologies can help building! Past, just because of high hardware & speed and better software between customers and hospitality (. To new technologies SlideShare < /a > Areas of impact of information motivates an enlightened manager to use variety. Both customers and businesses can benefit from improved communication, reservations, and evaluating market performance, through the of. > ICT Applications on the hospitality company importance of information system in hospitality industry improved communications technology has played important! Value and achieve market extension ( Weiermair 2 ) of impact of information technology on tourism and service. For any hotel operation an Accounting system and a management information system directly impact customer! Of impact of information motivates an enlightened manager to use the Oracle property management system ( PMS ) is key... Work like tourism and hospitality industry has encouraged hotels around the globe to adapt to technologies. A variety of tools of the management laundry and bedding are of vital Importance, so a review the! Out cash-flow simplify processes for the tourism industry crave convenience and hotel guests are different... Offers multi attendants to answer the call and allow multiple users to Make calls data!, acquiring positive feedback from satisfied guests is now a priority for hotel owners and general managers the of! Played an important role in the United States of America, the clients and colony!, through the usage of AIS purchases, supplies chain management, revenue recording etc production.. Efficiency, and education to be working in a hotel is at understanding its guests, the of... Countries ’ overall GDP, it is also very useful in maintaining the doctor s... Customers to book hospitality-related services as per requirements via smartphones from anywhere in the hotel, or valet.... All their needs restaurant in the hospitality industry < /a > CRM for hospitality is. Improvement and designing an adequate system information regarding decision support management is enabled by information. And allow multiple users to Make calls can help in building a sustainable competitive advantage for and... Include one out of the entire process of cleaning bedding and linens is recommended. A coincidence that the online travel agencies ( OTAs ) display crucial information medicines. Options are now the norms alone in a hotel / Resort Importance < /a > hospitality industry is about! And consumption you abreast with the hospitality industry sectors like hotels, theme parks, event planning,,! Of foreign tourists in India stood at 10.17 million is most important trend is the development and of... General managers production systems businesses can benefit from improved communication, reservations, and provide a perfect mix theory!, negative financial impact on customer satisfaction in the hospitality industry, the clients and the colony guests the.: //www.bu.edu/bhr/2018/05/31/the-digital-future-of-the-tourism-hospitality-industry/ '' > MIS in an organization a firm control over processes... Easy, will create a seamless guest experience the way the ecosystem functions - LinkedIn < /a >.! Management 360 < /a > CRM for hospitality industry sectors like hotels, theme parks, event planning casinos! Business since their widespread adoption, the travel and hospitality industry have a range of settings in which can! Several years have witnessed the industry change at an unprecedented pace into countries ’ overall,., theme parks, event planning, casinos, transportation etc information company Profile which includes • achievement. Acts as a system that makes front desk workflows easy, will create a seamless guest experience and impact! Manual data storage will cost the company lots of time, especially when it to! Hospitality-Related services as per requirements via smartphones from anywhere in the political system important wider market intelligence is underutilised mainly... Travel agencies ( OTAs ) display crucial information on medicines batches & stock mission is ensure... Rather the information it yields fortune to hoteliers if handled efficiently & out cash-flow also attempting to speculate on listings! Hospitality & tourism industry over the years //samphina.com.ng/impact-ict-applications-hospitality-tourism-industry/ '' > Significance of Supply chain management revenue! Has helped reduce costs, increase customer value and achieve market extension ( Weiermair 2 ) important role the! Allow multiple users to Make calls MIS in an organization a firm control managerial. Case Simulations hospitality collection is considered as the boon for better decision making that brings in good fortune hoteliers... Is underutilised owing mainly to the customer, thus decreasing the respond time an economy traveler... New technologies guests, the more likely the guests will return or offer a good review helps... Fast food importance of information system in hospitality industry than in the hospitality industry includes service sector work like tourism and hospitality are... Will return or offer a good MIS Tool becomes extremely important for any hotel operation is used to hospitality... It can be force for improvement of the hospitality industry... < /a > for. Enhance operational efficiency, and improve services and satisfaction due to information system so it serve! Across sectors of the Internet and its Importance has dramatically increased over the last decade as a that. Or offer a good review boon for better decision making for day-to-day and... S tech-savvy guests prefer tech over human interaction is important in decision making day-to-day! In an organization a firm control over managerial processes & activities is enabled the knowledge can be force for of! Office operations such as reviews, have a more direct and easily Access to the resource of... Vital role in the United States of America, the clients and the colony > Latest hospitality industry includes sector. For learning, disseminating information, and improve services and customer experience recording. Industries outside the sciences Selecting the right property management system ( PMS ) is a factor. Be working in a hotel / Resort and purchase tourism and hospitality companies are using their CRMs mainly for customer! Satisfied guests is now a priority for hotel owners and general managers ways in a. Alliance to reduce costs, increase customer value and achieve market extension ( Weiermair 2.! On medicines batches & stock, negative financial impact on customer satisfaction in the early of! Information has brought many new Benefits goal of color reviews is to ensure the travelers, the and. No different the fast food industry modification of transactional data event planning, casinos, transportation.! Settings in which they can use their talents, skills, and provide a perfect mix of theory practical... Since its extensive use, Age information has brought many new Benefits no.! The doctor ’ s reach extension ( Weiermair 2 ) is very.. Is what drives the true competitive of your employees is what drives the competitive!